Future State · Vision Deck
ASTRI, rebuilt.
Score 76.
Score 76.
Robot Friends · March 2026 · Confidential
37
/100
Prism Score · Projected Future State
ASTRI already has what most brands spend years trying to build — the photography, the community, the product. This is what ASTRI looks like when the infrastructure finally catches up.
Chapter 1 — The Reality →
The Reality
Prism Score 37/100
Where ASTRI stands today —
and why it matters.
37
/100
Prism Score
ASTRI already has the photography, the product, the community, and the design eye.
The score isn't about talent — it's about infrastructure.
Every point below 60 is revenue that's being left on the table.
The gap between 37 and 76 is not a rebuild. It's a wiring job.
The foundation is there. It just hasn't been connected yet.
Six Channels Audited
Website CRO
42
Search (SEO)
50
AI Search (AEO)
25
Social Media
32
Reputation
32
Automation
25
Four Findings That Cost Sales Every Day
⚠ Urgent · Website
"HARNESS YOU INNER GODDESS"
The hero headline has a missing word. It's the first thing every visitor reads on a $119–$249 luxury product. A typo at the top of the funnel quietly signals that details don't matter here.
Cost: Lost credibility on every pageview
⚠ Urgent · Reputation
Zero reviews on a $200 bag
No review app installed. Visitors see no star ratings, no testimonials, no social proof. For an unknown brand at this price point, this is the #1 reason people close the tab. JW Pei shows thousands of reviews. ASTRI shows none.
Cost: Lost conversion on every product page
⚠ Urgent · Website
The About page returns a 404
Visitors who want to understand who Jaz is, why she built this brand, and why they should trust a $200 purchase from an LA designer — click the About page and get an error. Trust can't be built from a 404.
Cost: Brand story never told, conversion never earned
⚠ Urgent · Social
No TikTok. No Pinterest. Organic momentum uncaptured.
ASTRI already appears in micro-influencer TikTok and Lemon8 content organically. The brand has social proof — it just can't capture it. Pinterest, the highest-intent fashion discovery platform, is entirely missing.
Cost: Discovery traffic going nowhere every week
The good news: ASTRI's score of 37 is not because the brand is weak.
It's because the infrastructure hasn't been built yet. The product is real leather. The photography is polished.
The community engagement is genuine. The ICP is clear. What follows is what ASTRI looks like
when the infrastructure finally catches up to the brand.
Next: Website Rebuilt →
Website Rebuilt
42 → 78
A homepage that earns the sale
before the customer asks a single question.
🔒
helloastri.com
↺
ASTRI
ShopAboutReviewsCart (0)
Genuine Leather · Designed in LA
New for Spring · 5 Ways to Wear
HARNESS YOUR
INNER GODDESS
Genuine leather handbags. One bag, five ways to wear it. Made to go wherever you go.
Shop the Collection
✓ Genuine Leather
✓ Designed in LA
✓ Free Returns 30 Days
✓ 5 Ways to Wear
Genuine Leather
Designed in LA
5 Ways to Wear
Interchangeable Straps
Featured · Bestsellers
The Alexandria
★★★★★ 47
$189
The Amado
★★★★★ 31
$219
The Angel
★★★★★ 22
$249
Designed in Los Angeles
Jaz started ASTRI because she couldn't find a bag that actually worked for her life — professional enough for the boardroom, beautiful enough for the weekend, genuine leather that would last years, not seasons.
Our Story →
As worn by the ASTRI community
Website Score
42
→
78
+36 points · Est. 4 weeks
6 Key Changes
✓
Fixed hero headline — "HARNESS YOUR INNER GODDESS"
✓
Trust strip: Leather · LA · 30-Day Returns
✓
4-icon USP section surfaces the buried differentiators
✓
Judge.me review system — star ratings on every product
✓
Founder About page — the story that earns the $200 sale
✓
UGC strip — real customers wearing real bags
Next: Instagram Glow-Up →
Instagram Glow-Up
32 → 72
From dormant to editorial.
A profile that stops the scroll.
Before
Drag the handle to compare
After
astrila
42 posts
1.2K followers
380 following
Handcrafted leather goods
Free shipping over $100
link in bio
Free shipping over $100
link in bio
🌐 shopastri.com
astrila
60 posts
1.2K followers
380 following
Genuine leather handbags, 5 ways to wear
Designed in LA 🤍
New drops weekly ↓
Designed in LA 🤍
New drops weekly ↓
🌐 helloastri.com/new
✨
🧹
◆
⭐
🍈
+40
Profile score points
5
Story highlight covers
9
Editorial grid posts
Next: TikTok Launched →
TikTok Launched
0 → 75
The platform where ASTRI's story
finally has room to breathe.
←
@astrila
⋯
A
@astrila
12Following
4.2KFollowers
89KLikes
Genuine leather bags · 5 ways to wear · Designed in LA 🏬 New drops weekly ↓
5 Ways to Wear the Sadira
89K
Genuine vs Vegan Leather
42K
What $200 Gets You in 2026
31K
Content 01 · Hook Format · Educational
"5 Ways to Wear the Sadira"
"I bought this bag on a whim and didn't realize I'd never carry a different one again."
Content 02 · Education · High Share
"Genuine Leather vs. Vegan Leather — the truth nobody tells you"
"That $40 bag you bought will look 40 years old in 40 months. Here's what genuine leather actually means."
Content 03 · Aspirational · Trending
"What $200 gets you in 2026 (bag edition)"
"Fast fashion bag: disposable. ASTRI genuine leather: still perfect in 5 years. This is the math."
Next: Pinterest Live →
Pinterest Live
0 → 70
The platform that turns discovery
directly into purchase intent.
Neutral Goddess
Beige · Tan · Sand · 60 pins
The Sadira in Sand
Linen + Leather
5-Way Styling
Bold Color Edit
Coral · Red · Terracotta · 48 pins
Coral Statement
Classic Red
Terracotta
Office to Evening
Structured · Versatile · 52 pins
Boardroom Ready
Evening Edit
Night Out
How to Style ASTRI
Tutorials · 5-way wear · 44 pins
Crossbody Style
Top Handle
Belt Bag
Next: Business Stratagem →
Business Stratagem
Three moves that extend the brand
without breaking what works.
The digital rebuild is Phase 1–3. But ASTRI's real growth opportunity is the brand ecosystem around the bag. These three moves are sequenced deliberately — each building on the previous, each executable within Jaz's 10–20 hr/week reality.
The sequencing principle: Make the bag story undeniable first. Then extend from strength.
The danger is not in the moves themselves — it's doing them in the wrong order, or doing all three
before Phase 1 is solid. POD requires nothing but a graphic and an integration.
Accessories require one conversation with an existing manufacturer.
Curation is editorial before it's ever inventory.
Move 01 · Phase 2+ · Highest ROI First
Print-on-Demand
Tapstitch · No inventory · Dropship-native
Graphic tees, hoodies, totes using ASTRI typography & aesthetic
Zero inventory risk — Tapstitch prints + ships on order
Every TikTok trend = a potential drop. "Genuine leather girl" culture plays, LA references, seasonal type releases
$25–45 price point is a commitment ladder rung: tee buyer → bag buyer within 90 days
Collab format: TikTok creator capsule drop = massive organic reach, zero inventory
ROI potential: High · Risk: Minimal · Time to launch: 1 week
Jaz's workload: One Shopify integration + one graphic design. Then passive.
Move 02 · Phase 4 · Natural Evolution
Accessory Category Extension
Genuine Leather · Same Supply Chain · "Complete the Set"
Wallets, cardholders, belt bags, genuine leather AirPod cases, laptop sleeves
Same manufacturer Jaz already uses — one conversation, 3 new SKUs
"Add the matching wallet" — AOV increases $40–60 per order
Same leather quality story. Same LA design ethos. No brand confusion.
Framing: "The Collection" — not category extension, just wider expression
ROI potential: High · Risk: Low · Requires: Phase 1-3 complete
Jaz's workload: One supplier conversation + product photography. Same fulfillment process.
Move 03 · Phase 4+ · Taste-Maker Play
Editorial Curation
Affiliate First · Boutique Second · No Inventory Risk
"Shop the Look" editorial pages: How to Style the Sadira — curated shoes, jewelry, scarves
Affiliate links first — ASTRI earns commission, zero inventory, zero logistics
ASTRI becomes the editorial voice in the accessory space, not just a brand
Pinterest boards become shoppable curation surfaces — 97% unbranded search advantage
Boutique inventory curation is Phase 5 — only after brand identity is undeniable
ROI potential: Medium-High · Risk: Low (affiliate) · Brand leverage: Very High
Jaz's workload: Editorial content creation. Fits naturally into the content calendar.
Three Buyer Archetypes Emerging
The Core Bag Buyer
$119–$249
Quality-first. Values genuine leather, LA design story, craftsmanship. Converts via website + reviews + editorial content.
The POD Loyalist
$25–$65
Brand identity-first. Loves the ASTRI aesthetic & voice. Enters via TikTok drops, converts to bag buyer within 90 days.
The Curated Shopper
$45–$200+
Editorial discovery. Finds ASTRI via "shop the look" curation. Buys the full aesthetic, not just the bag.
The move not yet on the board: An ASTRI Inner Circle — first access to drops, limited POD editions,
behind-the-scenes with Jaz. Even a Klaviyo VIP segment creates this. The commitment ladder becomes a community.
Community is the highest-retention move in DTC. It doesn't require a new product line, a new manufacturer,
or a new strategy. It requires one email flow and a founder willing to show up.
Jaz has that. Most brands don't.
Next: The Machine →
The Machine
Business in a Box.
Built to run while Jaz sleeps.
The biggest bottleneck in every strategy proposal is execution. Most SMBs implement 1-2 things and stop — not because they lack intent, but because they lack bandwidth. The Machine solves this: Robot Friends builds the automation infrastructure so the business runs itself, and Jaz directs rather than does.
28
Hours per week given back to Jaz
Current workload: 20+ hrs/week managing the business
After the Machine: 2–4 hrs/week directing the business
After the Machine: 2–4 hrs/week directing the business
Content gets written. Emails get sent. Orders get tracked. Reviews get collected.
Products get photographed. Reports get generated. Customers get answered. Trends get spotted.
All of it. Automatically. Every day. Without Jaz touching any of it.
All of it. Automatically. Every day. Without Jaz touching any of it.
Manual Hours vs. Automated Hours (per week)
Without RF
30+ hrs
With RF
2–4 hrs
What's included when: Engines 1 & 2 (Content + Customer) go live in Phase 1.
Engine 3 (Operations) activates in Phase 2. Engines 4 & 5 (Growth + Creative) roll out in Phase 3.
Every phase you add, the machine gets smarter.
Five Engines. All Automated.
Content Engine
-8 hrs/wk
n8n
Claude API
kie.ai
Suno
Jaz manually writes captions, plans posts, edits photos, thinks of content ideas every week
n8n monitors TikTok trends → Claude generates briefs + captions → kie.ai creates product images → auto-scheduled across Instagram, TikTok, Pinterest
60-day content calendar runs automatically. Jaz approves in 30 min/week.
Customer Engine
-7 hrs/wk
Klaviyo
Claude API
Judge.me
Manually answering DMs, forgetting to request reviews, no email flows for cart abandonment or win-back
Klaviyo flows: abandoned cart (3-email), post-purchase, win-back, VIP drops — all configured once, run forever
Claude API chatbot handles "how do I wear this?" DMs and styling questions 24/7. Jaz reviews flagged escalations only.
Judge.me auto-requests review at day 14. Average: 4× more reviews than manual asks.
Operations Engine
-5 hrs/wk
n8n
Tapstitch
Shopify
QuickBooks
Manual order tracking, back-in-stock alerts forgotten, accounting done ad-hoc, POD orders handled manually
Tapstitch webhook: POD order placed → printed → shipped automatically. Zero Jaz involvement.
Back-in-stock Klaviyo alert fires the moment inventory is restored. Buyers notified automatically.
QuickBooks syncs Shopify sales daily. P&L is always current. Tax season is never a crisis.
Growth Engine
-5 hrs/wk
n8n
Pinterest API
mktg-analytics
programmatic-seo
No Pinterest strategy, no systematic lead capture, analytics checked occasionally, no SEO content publishing
Pinterest auto-publishing pipeline: product feed → 4 boards → 60 pins/month auto-populated
SEO: 5 keyword landing pages live, FAQ schema active, AEO pillar content indexed by AI engines
Weekly analytics report delivered to Jaz's inbox every Monday. Revenue, email, social — one clean dashboard.
Creative Engine
-3 hrs/wk
kie.ai Imagen4
Suno
Tapstitch
$300-500 per professional photo shoot, no branded music, no rapid response to POD trends
Product lifestyle images: kie.ai generates editorial-quality shots at $0.08/image on demand. No shoot booking.
Brand ambient music: Suno generates new tracks for TikTok + website. Always fresh, always on-brand.
POD trend pipeline: trending topic spotted → graphic generated → Tapstitch product live → social post scheduled. 4-hour turnaround.
This is what Robot Friends actually builds. Not a strategy doc that gathers dust.
Not a list of recommendations Jaz needs to find 15 contractors to implement.
A working machine, configured for ASTRI, running on day one.
Every engine above is buildable within the Phase 1–3 scope.
Most of it runs on tools Jaz already has or will have after Phase 1.
The difference is the wiring.
We wire it. She directs it.
Next: The Scope →
The Scope
Three phases. One clear path
from 37 to 76.
Every phase is scoped to Jaz's 10–20 hrs/week reality. No agency bloat. Phase 1 alone moves the Prism Score by 18+ points.
Phase 01 · Foundation Reset
Foundation Reset
4 weeks · Est. 12–15 hrs Jaz time
$2,800
Homepage rebuild & headline fix
Judge.me install + review campaign
30-day return policy & shipping page
USP section + trust strip
Founder About page
Klaviyo migration + 3 core flows
Phase 02 · Social Launch
Social Launch
6 weeks · Est. 15–20 hrs Jaz time
$3,200
TikTok setup + 12 launch posts
Pinterest + 4 boards + 60 pins
Instagram bio + highlights redesign
60-day content calendar
UGC strategy + seeding plan
Phase 03 · Growth Engine
Growth Engine
8 weeks · Est. 8–10 hrs Jaz time
$4,500
3 AEO pillar content pieces
FAQ + schema markup
5 keyword landing pages
Press pitch (Who What Wear, Refinery29, Byrdie)
ASTRI Creative page + LinkedIn
Investment Options
Phase 1 Only — Foundation Reset
18+ point Prism Score lift, verified at week 4. Refund if we miss.
$2,800
Phase 1 + 2 — Foundation + Social
Most popular · Full digital presence unlocked
$6,000
All 3 Phases — Full Growth Build
Prism Score 37 → 76. Full transformation.
$10,500
Monthly Retainer
Content, strategy, execution. Ongoing growth partner.
$2,500/mo
◆
We've run this playbook for 4 DTC brands — avg Prism Score lift: +22 points in 60 days.
Ready to start with Phase 1?
Phase 1 is $2,800, takes 4 weeks, and lifts your Prism Score by 18+ points — verified at week 4. If we miss the mark, you don't continue and we refund the difference.
hello@robotfriends.dev · Robot Friends · March 2026
ASTRI
ShopAboutReviewsCart (0)
New for Spring · 5 Ways to Wear
HARNESS YOUR
INNER GODDESS
Genuine leather handbags crafted for real life. One bag, five ways to wear it — from boardroom to weekend, designed in Los Angeles.
Shop the Collection
✓ Genuine Leather
✓ Designed in LA
✓ Free Returns — 30 Days
✓ 5 Ways to Wear
🧹
Genuine Leather
Full-grain & pebbled
🏬
Designed in LA
California aesthetic
✶
5 Ways to Wear
Crossbody to clutch
⇄
Interchangeable Straps
Mix & match daily
Featured · Bestsellers
Our Story
Designed in Los Angeles.
Built to last.
Jaz started ASTRI because she couldn't find a bag that actually worked for her life — professional enough for the boardroom, beautiful enough for the weekend, genuine leather that would last years, not seasons. Every ASTRI bag is designed in LA, crafted from genuine leather, and built to become the one bag you reach for every day.
Read Our Story →
As Worn by the ASTRI Community
Ready to find your ASTRI?
Free shipping on orders over $150. 30-day returns.
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